On Wednesday, April 25, social community designers the Backplane plan to take on malaria and take over the Internet.
With one child dying from the disease every minute, resulting in 1,400 children dying every day, we saw an opportunity to vastly spread awareness to help eradicate malaria. The Social Media Envoy, NASDAQ, the World Bank, and multiple major public figures have pledged their support to take a minute to #endmalaria.
The Backplane will be ringing the closing bell of the NASDAQ Stock Exchange at 4:00 p.m. EDT today, and will also distribute this message across Clear Channel stations nationwide, billboards across the country, in addition to 13 hours of billboard broadcast throughout Times Square.
Together, the Backplane is joining hands as a global community and helping to spread the message of awareness. Please pass this along to friends, colleagues, or anyone you believe can provide additional reach. #endmalaria will make its way across the reaches of the internet. . . . from Twitter to Facebook, YouTube to LinkedIn.
[...] The Backplane presents World Malaria Day [...]