Spotify and Yahoo! have cut a global content distribution and promotion deal that embeds Spotify’s on demand music service across the Yahoo! network of sites. It’s a major deal for both companies. Spotify gets access to Yahoo!’s 700 million unique users monthly. Yahoo! gets a a music service again, after gutting their own over the last several years.
Spotify will initially roll out it’s pay button to Yahoo! Music and later be integrated globally across the rest of Yahoo!, including its entertainment sites Yahoo! Movies and omg!. In turn,Yahoo! will create an app for Spotify’s app platform that delivers music and entertainment content to Spotify’s 10 million users.
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