DreamWorks Animation presents Ptch, a social photo and video app, with a soft launch Monday in the United States. The app, developed by DreamWorks CTO Ed Leonard and a small team from inside and outside the Glendale, CA studio, had been kept under wraps for quite some time. Ptch is a standalone company, with DreamWorks as its only source of funding. It was being beta-tested in Canada at the NXNE music festival.
Ptch, pronounced “pitch”, is a sort of “living media” that incorporates elements of other apps like Instagram and Viddy. The idea is to use photos and videos from your phone or the internet, add comments, tweets, captions, animation styles, and music, and present a video slideshow of one minute or less to share within the app and over other social media networks.
An interesting component of the app is the separation of individual pieces of material – photos and videos – that can be rearranged and edited at any time. And as long as allowed by the original creator, any other Ptch user can use the content in their own projects. The app then tracks the “genealogy” of each piece.
A band might release professional photos and backstage footage on Ptch, and fans could then use the same material in a mashup-montage with their own original content from the audience’s perspective.
You can see Ptch in action here.
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