Pandora Adds 400,000 Listeners in July

by Glenn Peoples – via Billboard.biz

Pandora increased its monthly active users to 54.9 million in July from 54.5 million in June. Listener hours increased to 1.12 billion — up 76% year-over-year — from 1.08 billion. Perhaps most importantly, Pandora recovered from the dip from April to June (1.1 billion to 1.08 billion) and set a new record for listener hours in a single month.

In addition, Pandora’s share of U.S. radio listening grew to 6.13% in July, up from 5.98% in June and 3.51% a year earlier. The company gets its measurements from Triton Digital and has metrics such as “average quarter hour” that are common in the radio business.