By Austin Carr – via Fast Company
Last week, Spotify revealed that it had grown to 15 million active users of its ad-supported music service. That’s great news for cofounder Daniel Ek, but for Spotify’s competitors in the space? Not so much.
Rhapsody declined to provide new usership figures, again saying it had passed one million subscribers, a figure which the ten-year-old company has not updated since December 2011. Rdio too said it was not yet ready to release user numbers. And we’ve barely heard a peep from MOG since it sold for a reportedly small sum after failing to scale. Meanwhile, Spotify just hit 4 million paid subscribers and is reportedly being valued at $4 billion. Is it safe to assume Spotify has won the war for streaming music listeners?
“No, absolutely not.”
That’s the message Rhapsody president Jon Irwin stressed to me during our conversation earlier this week–and it’s no surprise that he (and others) want to argue why, as the company phrased it to me, a winner has not yet been named.
Read full story at fastcompany.com
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