By Kareem Clarke
The Media Cross Media (MXM) team hosted their latest tech event series last week entitled “AppLuase” at the Limelight Market Place in NYC. The event showcased five music tech apps at the cutting edge in the industry and these applications were critiqued by members of the audience and a panel of judges.
The judges included Chris Roe (Prometheus Global Media), Dick Wingate (Digital Entertainment Ventures), David Lory (New Music Seminar), Steven Masur (MasurLaw), Deborah Newman (MusicStrat), and Farhan Thawar (Xtreme Labs).
The event was well attended and well structured. Once the apps presented, the host allowed for questions from both the audience and the panel of the judges. It was an ideal space for the audience to learn about these apps and for the presenters to get feedback from music tech veterans and everyday users. Below you will find a brief description of each app that was presented and some of their features.
Timbre - Timbre is a location based music discovery application that allows users to locate bands performing in their area on a weekly basis. Users can purchase tickets and sample music through the application as well.
Read the SoundCtrl review of Timbre here.
Playmysong – Playmysong, which we highlighted as a presenter at a NY Music Tech Meetup earlier this year, is a social jukebox mainly used by bars, cafés and coffee shops. This app allows for attendees of the establishment to interact with the playlist and the songs by selecting songs they would like to hear and knowing when the song will play. This app can also be used in homes
Bonnaroo by Aloompa – The Bonnaroo app is for the annual Bonnaroo Festival in Manchester Tennessee. Users can see artist lineups, listen to the festival’s radio station, use the map to find food vendors, bathrooms, stages etc, create their own schedule and can share pictures of the festival through the app. For people road tripping, there is a feature that allows them to find music venues to attend along the way.
Insomniac by CrowdTorch – The Insomniac app is an inclusive app for all Insomniac festivals and local events. The app updates throughout the year and allows for users to click on a particular event (such as Electric Daisy Carnival or Nocturnal) and similar to the Bonnaroo app, can create their own schedule and see a map of the event ground.
Blue Note by Groovebug – This app allows for users to search and discover music from the Blue Notes Records label from the inception of the label to the present.
The judges surely did their homework on the apps and had some interesting questions resulting in meaningful feedback for the application reps. Lots of questions about the user friendliness and business aspects loomed for the festival apps. Despite that, in the end, the Bonnaroo app by Aloompa was crowned the winner. MXM provided attendees with a great event so make sure you’re at the next one!
Hear about out upcoming events by MXM over at their website.
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