Getting your music noticed and licensed can get complicated pretty quickly in some situations. There are usually a fair amount of metaphoric barriers to break through and even then, there is a lot of pavement pounding to be done in order to hopefully get recognized. Audiosocket, a music and licensing tech company based in Seattle, with additional offices in New York, LA, New Orleans, and London, has been promoting hassle-free licensing and pre-cleared, fully legal, musical content by a variety of artists –established and independent– since its founding in 2007. The incorporation of sharing across platforms is also a big part of Audiosocket’s work. The company just recently announced enhancements and changes to its existing platform; emphasizing the enduring difference in its approach as a professional business, which includes using social elements:
While sharing music via social media or email for entertainment is nothing new, sharing music for professional reasons (i.e. film, ads, videos, gaming) is currently exclusive to Audiosocket and adds to the convenience the company seeks to provide its users.
At present, Audiosocket’s library hosts more than 48,000 tracks and utilizes another unique tech tool called MaaS (Music as a Service). This strongly supports both the content creators and the end users thereof, smoothing out the overall experience of providing and then accessing the chosen content. Users of MaaS have a Storefront available to them, using an API that can be easily obtained and applied to one’s own website and remain in the individual’s control.
The Audiosocket Storefront has now been aesthetically and functionally redesigned to match the overhaul of its main site, which was re-branded in October of last year. Regarding the former, search features have been strengthened with more criteria available for filtering, including: mood, artists, genre and even particular instruments present in a song. Other than searching on one’s own for content to use, social sharing among Audiosocket’s professional has taken on a higher level of priority and growth, based on feedback from users. The President and Co-founder of Audiosocket, Jenn Miller, explains:
“Knowing how much people love to share new music they discover with colleagues and friends, we wanted to make it easy, sexy and fun. By allowing creatives to extend their reach beyond the walls of their editing suite, our artists will gain greater exposure and opportunity. Tracks and playlists can now be shared via Facebook, Twitter, or email.”
After sifting through the assortment of Audiosocket’s content and finding something suitable for future use or, even when vacillating between a few potential choices, users can turn to new pricing options for license acquisition that fit either scenario. “Track Packages” allow for bulk purchase of licenses at a fixed rate and also allow for as much time as needed to produce the licenses for each purchased.
These changes and updates are sure to strengthen Audiosocket’s existing and new users’ confidence levels –not only in having a place to get quality content but also in helping these media partners better establish rapport for their individual networks of collaborators for any of their future, music related needs.
To get a better idea of Audiosocket’s trademarked MaaS technology, below is a brief video of CEO Brent McCrossen explaining its core concept prior to the company’s October revamp:
Kira is an old school music nerd with a love for all things creative; always searching for music’s common ground. She graduated with an M.A. in Performing Arts Administration from New York University. Drop her a tweet @shadowmelody1
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