Twitter #Music is now up and running as Twitter announced this morning on Good Morning America and via a blog post.
According to the post, which claims that the new service will “change the way people find music,” Twitter #Music will utilize twitter activity to “detect and surface the most popular tracks and emerging artists.” It also places an emphasis on what music artists themselves are listening to and follows a spiderlike web of tweets and engagement to draw connections between artists with similar tastes.
Currently, the service pulls its music from iTunes, Spotify, or Rdio. By default, previews will come direct from iTunes but Spotify and Rdio subscribers can log into their accounts to access full streams… pretty smart to engage across multiple platforms rather than creating a clear alliance with just one and cannibalizing other listener activity. Twitter also claims that it will make a concentrated effort to “explore and add other music service providers.”
The browser version is very user friendly and is reminiscent of We Are Hunted’s design, with artist’s images loaded into squares that when clicked, allow you to listen to the track, follow the artist, compose a tweet or go purchase the song. Also pulled from We Are Hunted’s interface is the ability to rearrange the checkboard based on filters like “Popular,” which sources music that is trending on Twiiter, “Emerging” which claims to find hidden talent found in tweets, “Suggested” which suggests the music your favorite artists listen to, and “Now Playing” which is music tweeted by the people you follow.
All in all, it’s a bold move from Twitter which as long desired to enter the music space. Twitter is ripe with data that can make connections between fans, artists and music that is visible nowhere else. The app is available in the App Store and the web version is live now.
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