Following September’s $25 million investment from Iconix Brand Group, Complex Media has not only expanded its scope in cultural coverage for its mens lifestyle magazine, but has now received a logo redesign for its website, magazine, and social media channels.

This week, Noah Callahan-Bever, Complex’s Chief Content Officer & Editor-In-Chief posted a video on Instagram previewing the new identity.

The old logo is now refreshed and sharpened with a stronger typeface and bolder lines.

Complex's old logo

The rebrand includes a streamlining of the website, and will be premiered on this month’s magazine, featuring Eminem:

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