Five Questions with Chris Graham – Sr. Director Digital Marketing, Wind Up Records

by Jamison Antoine

Q1 – At Universal Motown/Republic you worked as a member of the creative dept. How does that experience help you in your role at Wind-Up?

A1 – The interaction with all departments made the transition from a major to an indie very smooth. In the creative dept at Uni I was responsible for dealing directly with all departments throughout the artist album cycle.

Q2 – What is it that Wind-Up does better than any other label in the digital space?

A2 – We try to offer compelling offers targeted for each sites audience, rather than offering everyone “the same thing.”

Q3 – Mobile is a major player in the digital echo system. What types of things are you working on with your artists to create cool mobile experiences for fans?

A3 – We are optimizing all our sites to be mobile friendly and recently launched a separate mobile site for Evanescence and Seether.  ALL of our online campaigns work on mobile. Check out Civiltwilightband.com on your iPad to see what I mean.

Q4 – What is your greatest challenge day to day working in the digital space with artists and managers?

A4- The digital space changes every day. Keeping artists active and engaged with their fans can be tough at times, the “right” networks can change at any moment. Look at MySpace.

Q5 – What artist have you discovered recently through social?

A5 – Right now I’m listening to Imagine Dragons.