This Friday, February 8th, SoundCtrl is producing the GRAMMY MUSIC TECHNOLOGY LAB presented with The Recording Academy® and Zuckerberg Media (@ZuckMedia).
50 VIP guests from the music industry, digital world and venture capital will be introduced to five superstar entrepreneurs showcasing the next level of innovation to impact the industry. This is the ultimate list of startups to watch in 2013 and will kick off the 55th GRAMMY Awards weekend.
Also be sure to check out the 4th Annual GRAMMY Social Media Summit — “The Music Industry Then & Now: How Digital Changed the Game.”
The summit will be streamed live from 2–3:30 p.m. PT/5–6:30 p.m. ET on GRAMMY.com/live kicking off GRAMMY Live — a real-time, innovative three-day online broadcast of the VIP events leading up to Music’s Biggest Night®
GRAMMY Music Tech Lab 2013 participants:
Pheed is a social media platform that enables users to create, inspire and share text, photos, videos, audio tracks, voice-notes and live broadcasts. We also provide monetization options should users want to place a pay wall on their content or host a live pay-per-view broadcast event. Should they decide to monetize, the user selects his/her pricing and earns directly, we remain as always the platform holding no rights and no ownership to the content uploaded.
BuddyBounce is a loyalty and engagement platform that allows musicians to know, manage and reward their fan base.These rewards transform casual fans into loyal fans, which increases fan engagement, retention and drives sales. BuddyBounce was founded by Giulia Piu and Emma Obanye, after winning the title of ‘Startup most likely to succeed’ during Startup Weekend London in June 2010. In September 2012 they won the Shortlist Tech Startup Competition and secured a space in the Wayra Academy incubator in London. They are currently the only female founded company out of 186 startups that have been through the program globally.
Mixify is an interactive live-audio streaming and digital events platform, where DJs broadcast into virtual venues to fans around the world. DJs can live stream their sets from physical events (like festivals) or release pre-recorded mixes which fans can enjoy from anywhere, anytime. Mixify fully customizes the experience for fans with a DJ’s own visual assets, and fans can party, chat and provide real-time feedback. In the coming months, Mixify will announce a number of product updates, including the release of a mobile app and monetization opportunities for DJs, festivals and EDM labels.
PledgeMusic is a direct-to-fan platform that provides artists and labels with the tools needed to get fans to engage early. With an arsenal of tools including our website, preordering system, iPhone app, email marketing, social media dashboard, data collection widgets, and more, artists and labels can let fans become partners in the creative process. We invite fans to go behind the scenes with one of a kind exclusives and bonus content. Content creators retain 100% of all ownership rights, so PledgeMusic is able to operate as a standalone platform or work in conjunction with traditional record deals and marketing. In a nutshell, it’s everything you need to fund, pre-sell, sell, and release your music while connecting directly with fans.
and a special sneak preview of The World is Listening campaign, powered by SoundCloud
GRAMMY AMPLIFIER – #theworldislistening
Social media has given musicians more ways to share their sound than ever before. But ironically, it has also made it more difficult to stand out from the clutter. A new advertising campaign for the 2013 GRAMMY Awards called “The World is Listening” aims to give emerging artists with GRAMMY potential, a chance to be heard. At the heart of the campaign is GRAMMY Amplifier, a site that lets musicians share their tracks via SoundCloud for a chance to have their music tweeted out by a panel of musical icons. Promotional films created for the campaign celebrate a wide variety of musicians, from indie bands to some of the biggest pop stars and DJs in the world.
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