Last month, the Black Eyed Peas rapper/entrepreneur released his new line of iPhone camera attachements branded as i.am+. The devices, which range from ₤200-₤300, have interchangeable lenses and purport to significantly enhance the look and sharability of photos taken with an iPhone 4 or 5. The full line is not yet available, and many models are only currently available in the UK, but look for the full line i.am+ attachments to hit stateside soon.

Watch Will.i.am. talk to Fortune about i.am+

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