Occasionally, it’s refreshing to attend an event outside your industry. You don’t assume the answers to the questions, you listen harder, you discover connections to your own world that you wouldn’t have previously thought about. So yesterday morning I strolled down to the West Village to check out the first Details Magazine Tech & Tastemakers Summit. If you don’t subscribe to Details, do.
The conference took place at a beautiful studio called Industria, located above a hot spot called Barbuto (again, if you haven’t eaten there, do). The crowd was a very stylish and well groomed group of bloggers & tastemakers. People were getting haircuts and shoe shines. I even got my Nike 360 cleaned . They had a great spread of snacks and Grady’s Iced Brewed Coffee and the un-named DJ was playing upbeat, vibey music at a level great for the slightly bleary eyed, yet enthusiastic conversation.
The event was hosted by Max Lugavere who was skilled at moving the conversations along, adding insight and context where needed. I didn’t know many of the speakers as it was a very fashion-centric crowd, but I enjoyed the exchanges that discussed how the tech world and the fashion blogger scene were influencing each other (we see something similar in the music industry I think). Topics like Content x Commerce were discussed. Heard some interesting founders stories including one from Mashable’s Pete Cashmore.
The rather unpolished presentation ironically came from Conde Nast’s Raman Kia, but he also happened to be the speaker with the clearest insight and take a-ways. His Quickfire talk “What’s Now, What’s Next” touched on 6 trends shaping the digital ecosystem:
1) Images power the social web
2) Social Participation is very important and all content should be placed in places where people are most likely to participate
3) Simplicity has to power the call to action
4) Build things that are multi-media by nature
5) Use transmedia for story telling
6) Content should be spreadable by design
All in all, insightful and polished event… recommended the next time one of these rolls around. Check out photos below.
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