If Snapchat proved the notion that a picture’s worth a thousand words, then new app rithm from MavenSay proves that a song is worth a thousand pictures (uh huh honey).
There are a million and one ways to send a message on your smartphone. Email someone. Text someone. Tweet at someone. Facebook someone. Snapchat someone. Tag someone via Instagram or Vine. It’s semi-exhausting.
rithm brings a beat to this cacophony of communication by allowing users to send someone a song embedded with a video, a photo, or a message… there are even twerking and groovy avatars (yeah, it’s pretty silly yet awesome). And far from playing just a snippet, rithm links with your Spotify or Rdio accounts to give you the jam in full.
Unlike popular song tagging apps such as Shazam or SoundTracking, rithm is D2F (direct to friend or foe)… though you do have the option to go public with your song messages via Twitter or Facebook.
I’m not the first to compare rithm to Snapchat, not just because the two apps actually function in similar ways, but because they both aim to elevate personal mobile messaging – haven’t we endured the whole dilemma of “to 
or to 
” for long enough? Just send over anything by Al Green and let him do the work.
Songs have attitude, emotion, memory, and flair. In general, songs say whatever you’re trying to say, but better. Have we forgotten the complete and timeless power of the mixtape? Never.
Snapchat’s simplicity and playfulness has made it an incredibly popular picture messaging app. By applying those same basic principles, rithm could make song messaging the next logical phase of this craze.
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