By Kira Grunenberg

Day two of CES sees many more gadgets, ideas, opinions and projects being displayed in Las Vegas and buzzed about all over the internet. An intriguing and somewhat contradictory device, the Sookbox, is one of those gadgets now dawning a CES table and it might just reshape one element of the web that was previously thought formless: the cloud.

Like many other CES newcomers, Sookbox put out a press release today, putting content users (which basically means everyone with a computer) on notice that Sookbox is determined to change how consumers view digital storage and retrieval of their various pockets of data. Stated straightforwardly on what are the beginnings of Sookbox’s official website, “Sookbox is power over your media: Play your videos, music and favorite apps on any television or stereo, all controlled from your handheld device.”

The founder of the LLC behind Sookbox is Dave Sukoff. His mission with the Sookbox, is to provide a single outlet for maintaining every type of media a person owns and being able to call that media up anytime, to the supplemental equipment best meant to use it. Topping everything off, the master device to handle navigating through everything is intended to be one’s own smart phone or tablet device:

Movies should be watched on a TV, not a laptop. Music should be listened to through an amp and speakers, not computer speakers. And the remote control for everything should be your smartphone or tablet.

Sookbox will bring the simultaneous offering of one place for content compilation (in other words, in “your” Sookbox”) and the assurance of retrieval for playback to the cloud and content universe. This might sound like a simple definition of the basic cloud concept but the differentiator for this company is its added emphasis on individual command over their material, elaborated on in the release. Two significant components include:

1) Integration of an “IP-addressable command server that hosts all media, connects to multiple devices and serves up content on [demand],” and…

2) A “Universal Connector” called the Stream Runner™, which “boasts 2-way communication, serving content from anywhere (including the “Personal Cloud” on a user’s Sookbox) to the desired output.”

Sookbox’s CTO, Cyrus Vafadari, believes the current model of the the internet, clouds, content and control needs to be changed and that Sookbox’s mode of operation is the perfect thing to make that happen. Utilizing today’s go-to device of a person’s smart-phone or tablet as a master control, regardless of where retrieved data is intended to be used, eliminates many barriers across online outlets and types of software.

YouTube video controls are right next to the video and your back button is across the browser. Sookbox transcends that…Now that we are thinking about the cloud as divided by user, it makes sense to serve multiple, different sites from a single web app.

Sookbox’s primary server power comes from a unique form of web app development platform. Combing this technological change with a new mentality that says the cloud should be free flowing to avoid incompatibility but isolated enough for individual user experiences truly brings some solidity to the idea of having one’s own cloud and building a merged collage of one’s content.

David Sukoff will be interviewed live at CES today (January 9) at 3:00 PM EST.

Register here to view the interview online!

Watch Sookbox’s demo video below:

Kira is an old school music nerd with a love for all things creative; always searching for music’s common ground. She graduated with an M.A. in Performing Arts Administration from New York University. Drop her a tweet @shadowmelody1

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