by Emma Matthieson, Creative Strategist at Learned Evolution (Brooklyn Bowl’s media agency)

I recently had the privilege of representing Brooklyn Bowl at “FlyCon,” Ticketfly’s second annual client summit in San Francisco.

Brooklyn Bowl was Ticketfly’s first client when we opened in July 2009, and it’s been a fun journey growing and evolving alongside them. What I love about Ticketfly, and what differentiates them from other ticket providers, is their focus on “social ticketing,” and their constant efforts to integrate social media with ticketing. As a venue that relies on social media over more traditional forms of advertising, it’s been essential for us at Brooklyn Bowl to have a ticketing client that understands the importance of constant and seamless social integration. I have no doubt that this was a big help in leading Brooklyn Bowl to be the 10th most Googled keyword in the New York metro area in 2011.

Perhaps the best part of the three day summit was getting to finally meet Andrew Dreskin, Ticketfly’s CEO, and the co-founder and former President of TicketWeb, the first company to sell event tickets online. He’s also co-founder and producer of the annual Virgin Mobile Free Festival, the largest free festival in the US. Pretty impressive! It was fun to hear stories of how he signed Brooklyn Bowl as Ticketfly’s first venue on the corner of Wythe and N. 11th, and how he threw his 40th birthday at the Bowl months before it was ready to be opened (i.e. when it was still a construction site).

FlyCon was a fun chance to meet other people from the industry like partner venues, members of the Ticketfly team, agents, and promoters. Above is a photo I took with some new friends Maile from The Capitol Theatre in Port Chester, NY (also owned by Peter Shapiro, co-owner of Brooklyn Bowl), and Rafe from Ticketfly.

Cheers to Ticketfly for the fun weekend, and here’s to their continued success!

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