On Monday night, Nokia celebrated the release of their new smartphone, the Nokia Lumia 800, by transforming the Millbank Tower on the banks of the River Thames in London into a light-up spectacle. Each of the 387 foot high building’s 800 windows were covered with vinyl as 16 powerful projectors, stationed over 300 yards away on the other side of the river, beamed images onto the structure. The video is spectacular. Check it out below.

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