By Ruben Lone
Cologne, Germany-based Audiotool has created a browser-based music production suite that fuses the immediacy of modular synthesis with the accessibility of the internet. Audiotool offers a free workstation for producers interested in electronic music synthesis, with proprietary instruments, effects, and mixing controls all in a broswer window. Audiotool’s site also functions as a community for producers and composers who have cerated music using the platform, and Audiotool provides in-depth reference Wikis for each of its devices.
As part of Google’s Chrome Experiments, which showcase creative web coding applications built in HTML5 and Java, Audiotool has designed a standalone sequencer app called Sketch. Sketch is modeled on of iconic analog drum machines and bassline synthesizers, which three web-based versions of the Roland TR-808, TR-909, and TB-303. These instruments, widely used in house and techno styles, are an entry point (if not a mainstay) for electronic music production, as the basis of their functionality is essential to most of the sequencer instruments that succeeded them.
TicketMob Rebrands as CrowdTorch with Complete Audience Management Solutions
0By Brian Parker
A while back, we covered TicketMob‘s triply segmented ticketing and event management platform for live music, electronic music, and comedy events. TicketMob allowed artists, labels, brands, and festivals to manage their interactions with fans independently of large middleman ticketing companies like Ticketmaster and LiveNation. As of today, under the acquisition of cloud-based event management platform Cvent and subsequent merger with mobile Seed Labs, TicketMob will be known as CrowdTorch, a highly specialized and improved event and audience management solution.
Scot Richardson, CrowdTorch General Manager and founder of TicketMob, explained that CrowdTorch is focused on brands’ individual intentions for event management, with “white labelling being front and center.” ”We want to give clients an entire toolset to engage with fans’ lifestyles,” says Richardson, regarding CrowdTorch’s goal to keep ticketing internal whilst maintaining a level of trust, transparency, and reliability between event organizers and their fans. A huge focus of CrowdTorch’s efforts will go into developing mobile apps for events that consolidate complete fan experience, from sharing functionality on social networks, to adding VIP packages upon entering an event, and quite feasibly reselling unused tickets for customers who are unable to attend.
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